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Multi-Channel Retail: A Strategic Overview for US and Canadian Retailers

White Paper Published By: CDC eCommerce
CDC eCommerce
Published:  Jan 20, 2011
Type:  White Paper
Length:  12 pages

As of 2009, online revenue accounted for 6% of all US retail sales, and the trend is accelerating. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. An endless array of niche products and alternative suppliers can now be discovered with a search engine keyword entry and a few mouse clicks. There have been significant changes in the retail industry in recent years as a result of e-commerce’s growth. Category killers and national brands have had to adapt and change strategies. Some retail brands have filed for bankruptcy protection or disappeared while other retailers, big and small, have found a way to survive and even thrive.

Download this white paper to learn more about today’s Multi-Channel Retail landscape, as well as trends and strategies for e-commerce, m-commerce and more.



Tags : 
mcm, cdc software, ecommerce, multi channel, retail, e-commerce, shopping, mobile


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