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Developing Applications to Improve Customer Experience

White Paper Published By: Adobe
Adobe
Published:  May 26, 2011
Type:  White Paper
Length:  7 pages

Most applications focus on internal processes and satisfying organization needs and goals.  But in today’s world, where more and more information, processes, and applications are exposed to customers—whether directly or through customer facing employees, it is important for business and IT practices to take a slightly different perspective. This white paper from The Seybold Group takes a look from the customer’s point of view – the outside-in. The resulting applications make customers happier and more loyal.  Download your copy now



Tags : 
adobe systems inc, customer experience management, silos, applications, channels, touchpoints, product lines, customer satisfaction


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