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Understanding the Value of a Social Media Impression (A Nielsen Company Report)

White Paper Published By: Facebook
Facebook
Published:  Jun 15, 2011
Type:  White Paper
Length:  12 pages

Advertising with Facebook is effective. Read this recent analysis from Nielsen that explains the difference between paid and earned media and shows how ads with social context increases consumer recall by 60% and purchase intent by 4x.



Tags : 
facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics


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