The Social Media Pocket Guide outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
The 6 most important social media objectives of brand awareness, customer service, event marketing, product introductions, sales and community activation
The business case for creating a social media program for each objective
Proven content strategies and sample content tactics to use in programs
Real-world social media campaign examples
The best measurement methods for determining social media ROI
