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Connecting Market Segments to Your Database Customers

Case Study Published By: iKnowtion
iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  3 pages

The financial services marketplace has changed dramatically in the past few years, prompting many companies to review their marketing strategies. In this case study you will find out how iKnowtion helped this client, a large financial services company, assess the retail marketplace and determine how best to offer desirable value propositions to current and potential customers.

Download this case study to find out how we divvied up a multi-state population into smaller meaningful and actionable segments and how we linked those segments to the vast number of households on the customer database.

  • Learn how our consultative exercise helped to ensure project outputs would be turned into actionable recommendations
  • Read how market research was used to create a six segment market segmentation solution
  • Find out how customer profitability was determined and used to identify product suites for each household   
  • Learn methods for accurately mapping customers to each segment



Tags : 
crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics, iknowtion


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