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Automating Trigger Marketing

Case Study Published By: iKnowtion
iKnowtion
Published:  Nov 17, 2011
Type:  Case Study
Length:  3 pages

In this client case study iKnowtion developed a mechanism that identified customers who were likely to make a variety of critical financial transactions that could impact customer loyalty and profitability.

Download the case study to learn:

  • How a new tool and update process helped a financial services company retain critical customer assets
  • A method for predicting the likelihood of customers to transfer assets in and out of an account and the expected amounts
  • How automated targeting provided timely, critical customer information so our client could make contact with their customers prior to them completing key transactions.



Tags : 
customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability, data modeling, marketing analytics, iknowiton


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