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ANA Magazine Thought Leadership Series

White Paper Published By: SAS
SAS
Published:  Feb 29, 2012
Type:  White Paper
Length:  12 pages

This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable. Learn how Staples used analytics to increase campaign response rates.



Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sasŪ 9.3, supply chain intelligence, sustainability management, email marketing, emerging marketing, social media, advertising agencies, internet marketing


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