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Three Steps to Using Live Chat as a B2B Lead Generation Catalyst

White Paper Published By: Demandbase
Demandbase
Published:  Nov 16, 2012
Type:  White Paper
Length:  6 pages

Conversations drive today's highly competitive and chaotic marketplace of information overload. They're at the center of social interactions. They're the inspiration of personalized content. They create the concierge-level buying experiences that B2B customers have learned to expect from their B2C purchases. So, how do you, as a B2B marketer, enable these conversations online? This white paper outlines three easy steps B2B companies can take to effectively turn live chat, which has been primarily been used as a support tool in B2B, into a lead generation engine for a B2B website to create that concierge-level experience that could make the difference. Download it now.



Tags : 
demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, marketing research


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