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Gleanster 2013 Marketing Automation Benchmark Report

White Paper Published By: Gleanster Research
Gleanster Research
Published:  May 15, 2013
Type:  White Paper
Length:  26 pages

This benchmark report "Next Generation Marketing Automation: Revenue Performance Management" explores best practices in Marketing Automation Adoption.  
Marketing Automation solves one of marketers oldest challenges: proving the value of their efforts.  The challenge has existed because, until recently, it was often impossible to know which customers had received which marketing treatments. The report isolates Top Performing organizations from a survey population of 219 organizations to help identify if they use Marketing Automation, why they use Marketing Automation, the challenges they face, and best practices for maximizing the return on investment.



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