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Boosting Enterprise Agility with Tag and Data Management

White Paper Published By: Ensighten
Ensighten
Published:  Aug 01, 2013
Type:  White Paper
Length:  14 pages

Marketing agility is critical for enterprises that interact with their prospects and customers via a wide array of channels. Delivering static experiences can drive consumers to more nimble competitors.

This whitepaper outlines how to build and sustain the three pillars of marketing agility including:

  1. Rapidly execute any digital marketing initiative through any channel or device
  2. Harness true one-to-one marketing to make every consumer interaction fully personal and relevant
  3. Deliver satisfying experiences that drive engagements and conversions.

 



Tags : 
ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing


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