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The Brand Marketer's Guide to In-Image Advertising

White Paper Published By: GumGum
GumGum
Published:  Aug 14, 2013
Type:  White Paper
Length:  10 pages

Traditional display advertising has remained static for several years, while its performance has steadily declined. With relatively few alternatives to combat low engagement rates and "banner blindness," in-image advertising gives brands a scalable way to present targeted advertising as consumers view contextually relevant photos in-line with editorial content.

A comprehensive overview of the burgeoning in-image advertising category, the Brand Marketer's Guide to In-Image Advertising demonstrates how photos have become an important part of display advertising plans for the world's leading digital brands.



Tags : 
in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting


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