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From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It

White Paper Published By: Bronto
Bronto
Published:  Sep 09, 2013
Type:  White Paper
Length:  20 pages

All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.

For this white paper, we examined the carting experience and follow-up email strategies of 100 retailers.  You'll discover:

  • Top reasons shoppers abandon online purchases
  • Analysis of post-abandonment email strategies
  • Recommendations for maximizing conversions



Tags : 
shopping cart abandonment, ecommerce strategies, e-commerce


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