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Marketing Automation Simplified: The Small Guide to Big Ideas

White Paper Published By: Oracle
Oracle
Published:  Nov 21, 2013
Type:  White Paper
Length:  24 pages

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. 

The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize:

  • Data and targeting
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • Content marketing
  • Sales enablement



Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm & customer care


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