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Why Marketing Automation? An IT Professional's Guide

White Paper Published By: Oracle
Oracle
Published:  Nov 21, 2013
Type:  White Paper
Length:  6 pages

Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.

 Marketing Automation software enables sales and marketing teams to work together more efficiently and effectively. It enables the departments to cut the costs of lead generation while growing the size of the deals they close.



Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, customer engagement, customer relationships, lead nurturing, performance reporting, crm & customer care


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