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Big Data “Buzz”: Making Sense of Social Media and Customer Sentiment

White Paper Published By: Collaborative Consulting
Collaborative Consulting
Published:  Dec 20, 2013
Type:  White Paper
Length:  10 pages

The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.



Tags : 
collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue, media promotions, measurable influence, maturity level


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