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The Future Is Cross-Channel 1:1 Marketing At Scale

White Paper Published By: Acxiom Corporation
Acxiom Corporation
Published:  Mar 12, 2014
Type:  White Paper
Length:  11 pages

In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.



Tags : 
acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management


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