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Know What Customers Want Before They Do

White Paper Published By: Oracle
Oracle
Published:  Apr 22, 2014
Type:  White Paper
Length:  6 pages

John Lucker, a leader of Deloitte Consulting’s Advanced Analytics practice, shared insights from his recent Harvard Business Review article, “Know What Your Customers Want Before They Do.” He defined next best offers and provided a framework for creating effective NBOs



Tags : 
customer service, marketing, relevant interaction, effective nbos, oracle, internet marketing, marketing research


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