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Forrester Predictions 2014: Marketing Leaders

White Paper Published By: Adobe
Adobe
Published:  May 15, 2014
Type:  White Paper
Length:  6 pages

Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014. 

Learn how affinity data from social networks and the continued growth of rich data from smart devices will give new, timely insights into targeting and personalization opportunities for customers.



Tags : 
adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics, emerging marketing


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