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Learn how to fill your funnel with high-quality leads!

White Paper Published By: Marketo
Marketo
Published:  Jun 03, 2014
Type:  White Paper
Length:  160 pages

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.



Tags : 
marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing, website seo, telesales, content syndication


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