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Becoming a Social Business: Social Media Strategy Accelerator

White Paper Published By: IBM
IBM
Published:  Jul 07, 2014
Type:  White Paper
Length:  2 pages

A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work.

This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.



Tags : 
ibm, social business, smarter workforce, social media, interact, technology, customer relationships, emerging marketing


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