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Social Media Pocket Guide

White Paper Published By: Spredfast, Inc.
Spredfast, Inc.
Published:  Sep 10, 2014
Type:  White Paper
Length:  30 pages

Update: The Evolution of Social Media
The original Social Media Pocket Guide was released in 2011. In just a few short years, the world of social media has changed immensely. The first section of our guide takes a look at where things are now.

The Core 4: Social Marketing Objectives
We’ll walk through each of the primary goals of social marketing and share best practices, pro tips, major brand and media examples, and critical metrics.

  • Building brand awareness
  • Driving engagement and participation
  • Generating social conversions and sales leads
  • Delivering superior customer service
The Key 3: Specific Opportunities to Engage
We’ll explore three of the most useful applications for social marketing and how successful brands and media properties are making the most of them.

  • Launching a new product or service
  • Promoting corporate-hosted events, such as conventions and workshops, as well as sponsorships
  • Capitalizing on real-time trends and topics

Tags : 
spredfast, social media, social marketing, brand awareness, social conversions, real time trends, email marketing, traditional marketing

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