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Five Best Practices for Achieving Social Media ROI

White Paper Published By: Act-On
Act-On
Published:  Sep 19, 2014
Type:  White Paper
Length:  2 pages

From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.



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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care


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