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Three Best Practices for Digital Asset Management Projects

White Paper Published By: Adobe
Adobe
Published:  Dec 08, 2014
Type:  White Paper

When it comes to digital asset management (DAM) projects and rich media, marketers and IT professionals struggle to find the best ways to store, share, and deliver assets across devices. The Gartner Three Best Practices for Digital Asset Management Projects report identifies the key DAM challenges facing organizations and provides recommended strategies and best practices.

Read the report to understand the technologies and get recommendations to improve common DAM project management challenges like: 

  • Workflow and process issues due to various stakeholders
  • Selecting between onsite and cloud systems for DAM
  • Taxonomy and metadata issues when media objects are reused or repurposed



Tags : 
asset management, dam, rich media, metadata issues, emerging marketing, internet marketing, marketing research


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