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Transforming Digital Marketing: A Field Guide To Marketing Analytics

White Paper Published By: Adobe
Adobe
Published:  Jan 12, 2015
Type:  White Paper
Length:  9 pages

Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.

Download the field guide now to learn how an advanced analytics practice can help you:

  • Personalize the customer experience across every channel
  • Improve all your marketing initiatives, from mobile to social and beyond
  • Meet and exceed your bottom-line business objectives



Tags : 
adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize, experience, customer, channel, mobile, social, search, brand, experience, resources, technology, goals, playbook


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