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Mix Optimization Takes Over Planning

White Paper Published By: Adobe
Adobe
Published:  Jan 12, 2015
Type:  White Paper
Length:  10 pages

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.

Read the Forrester report to see why:

  • Lengthy planning cycles are becoming a thing of the past
  • Adaptive processes are replacing traditional planning
  • Combining data collection, analysis, and media buying is now a possibility



Tags : 
adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign, search marketing, email marketing, social media


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