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Adobe Campaign: Touchpoint Marketing Guide

White Paper Published By: Adobe
Adobe
Published:  Apr 03, 2015
Type:  White Paper
Length:  17 pages

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.

Read the guide to learn how to:

  • Blend art and science to create emotional experiences
  • Move from the model of the marketing funnel to customer lifecycle
  • Shift from personalized experiences to contextual interactions



Tags : 
content, touchpoint marketing, adobe, marketing model, personalization, customer experience, website development, emerging marketing, social media, internet marketing, crm & customer care, e-commerce


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