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2014 Gartner Magic Quadrant for CRM Lead Management

White Paper Published By: Marketo
Marketo
Published:  Jun 26, 2015
Type:  White Paper

Gartner credits Marketo with providing companies with robust lead management capabilities, a quick path to productivity, and an easy learning curve. And in addition to bi-directional integrations with multiple CRM vendors, Gartner singles out Marketo’s strong customer base and partner ecosystem, with over 250 solutions available via its LaunchPoint partner program.

According to Gartner's Magic Quadrant on CRM Lead Management, “Leaders in marketing and IT need to assess vendors' visions of a single marketing automation suite against their own tactical and strategic business requirements." Get the full report and you’ll learn:

  • The overall market evaluation and vendor analysis of 10 CRM lead management vendors
  • Insights for selecting an initial vendor based on your organization's requirements
  • An understanding of the opportunities and challenges that executives experience when building and deploying lead management systems



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