Trendy new web designs may be all the rage. But do they really work? And should we take the time and expense to implement them?
The truth is that not all new designs are actually compatible with how our brains are hard-wired. That’s because the surface meaning of your site’s elements affect the way visitors interact with the page - and more importantly, how they feel about it.
In this latest research article, ClickTale Customer Experience Consultants Liraz Margalit, Phd., and Udi Zisquit explain how:
Vertical page layout is superior to horizontal page layout (with evidence from heatmaps)
Our brains produce pleasure-inducing dopamine when we recognize familiar patterns on a webpage
Recognizable shapes and objects are essential to producing a positive overall digital customer experience
