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Adobe Mobile Marketing Survey

White Paper Published By: Adobe
Adobe
Published:  Jul 28, 2015
Type:  White Paper
Length:  18 pages

With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to engage customers via mobile channels. In this Adobe survey, we analyzed and benchmarked best practices among mobile marketers, from “experts” in the field to more recent arrivals. We found that more experienced mobile marketers have learned to reach customers across devices and platforms and adapt their mobile investments as they mature.

Download the Adobe Mobile Marketing Survey to discover the big-picture view of investments in mobile by leading marketers—and what it will take to stay on top.



Tags : 
adobe creative cloud, mobile marketing, mobile devices, smartphones, tablets, mobile strategy, mobile app innovation


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