> Influitive > New Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime
 

New Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime

White Paper Published By: Influitive
Influitive
Published:  Nov 04, 2015
Type:  White Paper
Length:  18 pages

With the rise of the social web and the steady move to subscription-based business models, advocacy has never been more important to the success of B2B businesses.

In this report by Forrester Research, Vice President and Principal Analyst Laura Ramos explains how B2B marketing professionals are developing strategies and programs to operationalize customer goodwill at scale.

Discover how advocate marketing:
Builds longstanding relationships that persist even when individuals move from one career opportunity to the next
Delivers sales-ready referral leads and accelerates deals with customer references
Multiplies the number and reach of voices talking about you at a much lower cost than traditional print and paid online channels
And much more!

Featuring insights from 26 advocate marketing users and vendors, including:
Merissa Hamilton, customer advocacy at Marketo
Amy Bills, customer marketing at Blackbaud
Liz Pedro, customer programs at Mitel
Holly Zoba, SVP of sales at Signature Worldwide
Jim Williams, VP of Marketing at Influitive



Tags : 
advocate marketing, influitive, b2b, strategy, crm, forrester research, internet marketing, crm & customer care


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