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Definitive Guide to Rights Management for UGC

White Paper Published By: Wyng
Wyng
Published:  Jan 13, 2016
Type:  White Paper
Length:  20 pages

The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.

In this ebook, the Definitive Guide to Rights Management for UGC, we will cover:

  • what UGC can do that brand content cannot
  • what rights management is and why brands need it
  • what type of consent is necessary
  • and so much more!



Tags : 
search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing


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