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Programmatic & The B2B Marketer: 2016 Benchmarks, Budgets and Trends

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Feb 03, 2016
Type:  White Paper
Length:  7 pages

According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.

To shed some light on one of the hottest topics in advertising, Dun & Bradstreet surveyed over 100 B2B marketers, gathering their opinions and plans for programmatic in 2016 and beyond. See the results by downloading our research study.

What We Uncovered:

  • How B2B marketers will be investing in programmatic
  • What makes programmatic appealing
  • B2B marketers’ biggest advertising goals



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