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Optimize Customer Experiences With Online Testing And Continuous Optimization

White Paper Published By: Adobe
Adobe
Published:  Apr 20, 2016
Type:  White Paper
Length:  6 pages

To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization.

Read the report to learn:

  • How to establish an online testing strategy based on continuous optimization
  • How to elevate your testing by achieving four crucial optimization objectives
  • Recommendations from Forrester on practical next steps in your optimization journey



Tags : 
adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement, crm & customer care


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