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How to Succeed with Influencer Relations

White Paper Published By: Cision
Cision
Published:  Jul 08, 2016
Type:  White Paper

Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it.

Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.



Tags : 
cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing, social media, marketing research, traditional marketing


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