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The Internet of Things: Marketing’s Opportunities and Challenges

White Paper Published By: SAS
Published:  Aug 04, 2016
Type:  White Paper
Length:  7 pages

The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate. The result is that IoT is helping to digitize more and more business processes, from the factory floor to tracking shipments across oceans. Digitized processes are providing a continuous stream of digital data. By analyzing the data stream, businesses can refine their processes by better understanding how those processes are performing, identifying possible issues sooner and uncovering areas for improvement.

Tags : 
best practices, technology, data, competitive advantage, data stream, digitized process

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