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Forrester Total Economic Impact™ Study: Cost Savings, Business Benefits Created by Pega Marketing

White Paper Published By: Pega
Pega
Published:  Aug 12, 2016
Type:  White Paper
Length:  22 pages

Study published by Forrester



Savvy marketers need savvy solutions.

Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A March 2016, Pega-commissioned Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales.

Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.



Tags : 
pega, savy marketers, savy solutions, return on investment, incremental sales


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