Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts? In today’s multi-screen world, 80% of consumers bounce between devices and 40% of online transactions involve multiple devices along the way. Brands that lack a cross-device strategy risk lost sales, wasted marketing spend and poor user experiences. Download this eBook to find out:
What is a people-based approach to cross-device recognition?
How can brands create more genuine and targeted cross-screen experiences?
What are the top 4 things to keep in mind when developing cross-device strategies?
