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CGT Research Paper: Transforming Core Consumer Products Functions with Advanced Analytics

White Paper Published By: IBM
IBM
Published:  Feb 27, 2017
Type:  White Paper
Length:  10 pages

Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand



Tags : 
cgt, analytics, consumer goods, distribution channels, advanced analytics


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