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The Path of Experience

White Paper Published By: Adobe
Adobe
Published:  Mar 03, 2017
Type:  White Paper
Length:  30 pages

In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.

 

Read the guide to learn:

  • The role of dynamic merchandising in engaging customers
  • Steps to create compelling customer experiences using audience segmentation and personalization
  • Ways to scale customer experiences to create powerful connections, no matter the device or channel



Tags : 
customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization


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