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Keep Them Coming Back: Your Guide to Building Customer Loyalty with Analytics

White Paper Published By: SAS
SAS
Published:  Apr 25, 2017
Type:  White Paper
Length:  20 pages

Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.

No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.

How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.



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