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Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions

White Paper Published By: SAS
SAS
Published:  Apr 25, 2017
Type:  White Paper
Length:  17 pages

Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.



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