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The Definitive Guide to Account-Based Marketing

White Paper Published By: Marketo
Marketo
Published:  Jun 08, 2017
Type:  White Paper
Length:  111 pages

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.

In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.

Download The Definitive Guide to Account-Based Marketing to learn:

  • How to create a solid ABM strategy to meet your goals
  • What stakeholders to involve across the organization
  • How to identify, prioritize, and profile the right accounts
  • What content you need to support an ABM strategy
  • Which channels to leverage and how to coordinate them
  • How to measure the effectiveness of your ABM strategy



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