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The Convergence of Ad Tech and Martech

White Paper Published By: AdRoll
AdRoll
Published:  Jul 11, 2017
Type:  White Paper
Length:  11 pages

The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.

 

In this report, you’ll learn:

      • What’s the difference between ad tech and martech, really?
      • Why are they merging?
      • What difficulties does the merger present?
      • How do brands stand to benefit?
      • . . . and much more.



Tags : 
advertising, marketing, artificial intelligence, automation, technology


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