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How Push Notifications Impact Mobile App Retention Rates

White Paper Published By: Urban Airship
Urban Airship
Published:  Jul 24, 2017
Type:  White Paper
Length:  61 pages

Have you ever wondered how push notifications impact app user retention rates?

This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.

We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.

This 61 page benchmark report is full of data points, insights and recommendations. 

Download it to learn about: 

  • The impact of messaging at different intervals in the app user lifecycle
  • Recommendations on when & what to message to increase new user retention rates
  • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity. 



Tags : 
retention rates, push notifications, app traffic, user engagement, user churn


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