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Visual Commerce 2.0: Turn Inspiration Into Action

White Paper Published By: Curalate
Curalate
Published:  Aug 02, 2017
Type:  White Paper
Length:  20 pages

People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brandís social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Itís led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werenít built for commerce.

Thatís made it increasingly complex for brands hoping to meet customersí needs and measure the results of their marketing strategies.

At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.



Tags : 
visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding


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