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Dell/EMC’s Chief Customer Office: How Care and Marketing Came Together After a Historic Merger

White Paper Published By: Sprinklr
Sprinklr
Published:  Sep 28, 2017
Type:  White Paper
Length:  32 pages

After the largest tech merger in history, Dell and EMC needed to align their marketing and social departments. Karen Quintos took the challenge and along with Alison Herzog formed the Chief Customer Office.

As Alison presented at the Digital Transformation Summit, this office’s focus is value creation for the customer, mapped to strategic impact to the business. Karen and Alison have been able to determine the journey of their customers - both externally and internally.

In this presentation, Alison describes the findings of Dell’s Chief Customer Office and their five steps to rally around the customer and dive into digital transformation.

Download the complimentary deck to learn more.



Tags : 
customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey


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