> Oracle Marketing Cloud > The Programmatic Guide: For Modern Marketers, Publishers, and Media Planners
 

The Programmatic Guide: For Modern Marketers, Publishers, and Media Planners

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 05, 2017
Type:  White Paper
Length:  10 pages

Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014.

 
Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.




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