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Customer Experience Simplified: Deliver the Experience Your Customers Want

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 06, 2017
Type:  White Paper
Length:  4 pages

Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.”

 
Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.




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