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Facebook Pixel Setup Guide

White Paper Published By: AdHawk
AdHawk
Published:  Nov 08, 2017
Type:  White Paper
Length:  13 pages

Facebook Ads give you access to some truly amazing tools that help you accomplish three crucial things for your business:

  1. Reach Facebook’s 2 billion monthly active users 
  2. Target super specific groups of these users by their interests, demographics, and behavior on Facebook 
  3. Measure how people engage with your posts, pictures, videos, ads, and Facebook Pages 

What’s missing when you first create a Facebook ad account is the ability to measure how your ads are impacting the most important metrics to your business like:

  1. Website traffic 
  2. Number of sales 
  3. The cart value of those sales 
  4. Leads 
  5. App downloads 
  6. Content downloads 
  7. Email sign ups 
  8. [Insert your important business metric here] 

That’s where Facebook’s most powerful tool for marketers comes in:

The Facebook Pixel. Specifically, help you troubleshoot set up and leverage advanced tactics like Custom Conversions, Tracking the value of conversions, Custom Audiences and Remarketing.



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