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AutoWeb: How Oath Can Drive Success Via Multiple Routes

Case Study Published By: Oath
Oath
Published:  Nov 20, 2017
Type:  Case Study
Length:  2 pages

On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.



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